MCG organises the Night of the Ad Eaters in Poland and is the sole representative for Poland and other European countries of Cinematheque Jean Marie Boursicot, creator of the annual advertising event, the Night of the Ad Eaters.
The Cinematheque Jean Marie Boursicot, based in Lausanne, Switzerland, holds the world's largest collection of advertising films. It contains over 1 million commercial spots.
The Night of the Ad Eaters is a uniqe show made up entirely of adverts. Beside the Cannes Festival, it is the most important international feast of advertising, emerging tendencies, cultural trends and latest achievements in cinematography.
Globally, the Night of the Ad Eaters has been organised for the last 30 years, in 40 countries. In Poland, the event, staged for the past 20 years in 16 cities, attracts over 20 thousand viewers each year.
Our partners in organising the Night of the Ad Eaters are: Multikino and the Polish Advertising Agencies Association.